Many companies begin their office search with only a few months left on their lease. And it often limits their options. However, fortunately, our client Auros, a digital asset trading firm, took a more strategic approach.
When Auros reached out in late 2024, they still had 8–10 months remaining on their lease at 276 Fifth Avenue. With a target possession date in early 2025, they had the foresight to begin the process early—ultimately taking possession of their new space in May. This gave us the time to thoroughly explore the market, evaluate trade-offs, and secure a space that aligned with their operational needs and team culture.
The Challenge
Auros had a clear vision: an inspiring space that would resonate with their team of engineers, technologists, and traders. Their ideal office featured an open layout, several meeting rooms, outdoor space, and proximity to lifestyle amenities. Initially, they were focused on the Meatpacking District, drawn by its creative energy and dynamic surroundings.
However, with high expectations comes the need for flexibility. By beginning the search early, we had the opportunity to survey a wide range of options and adjust course as we uncovered limitations with some buildings—whether related to noise levels, lack of outdoor space, or layout constraints.
Why Starting Early Made the Difference
The generous timeline made all the difference. They weren’t under pressure to sign quickly, which provided the flexibility to negotiate thoughtfully, revisit available space, and expand the geographic scope of the search when needed. This led them to evaluate buildings in SoHo, where we found several properties offering comparable aesthetics and stronger alignment with Auros’s priorities.
That additional runway also allowed Auros to consider layout, build-outs, pricing, and landlord responsiveness in greater depth. These factors, often overlooked in last-minute searches, became key differentiators.
The Turning Point
After viewing a number of viable options in both neighborhoods, Auros toured 155 Avenue of the Americas—a SoHo property that checked all the boxes. The 4,340 square foot space offered a clean, functional layout, modern infrastructure, and access to a beautifully landscaped rooftop terrace.
The landlord, Hines, demonstrated a high level of professionalism throughout the process. They responded to offers promptly, facilitated lease negotiations efficiently, and ensured a smooth transition by coordinating directly with building management. Their responsiveness contributed meaningfully to the successful outcome.
A Smart, Scalable Decision
Initially considering a short-term lease, Auros ultimately decided to commit to a five-year term. The additional space and stability offer room to grow while maintaining continuity for their team. Moreover, the suite required only minor cosmetic upgrades and was move-in ready. Auros could begin operations in their new space with minimal delay.
Key Takeaways
Working with Auros reinforced several key lessons for companies navigating the NYC office market:
- Start Early: The ability to search and negotiate without urgency led to a better space and a more favorable lease structure.
- Stay Flexible: While the Meatpacking District was the initial target, SoHo offered similar benefits with fewer compromises.
- Amenities Matter: Outdoor space, once a nice-to-have, is increasingly viewed as essential—particularly for teams working in high-performance roles.
- Your Office Sends a Message: For companies in competitive sectors like digital finance, the workspace plays an important role in attracting and retaining top talent.
Final Thoughts
Auros’s proactive approach allowed them to secure a high-quality space that reflects their brand, supports their growth, and provides an engaging environment for their team. At Metro Manhattan Office Space, we’ve guided many companies through similar transitions—helping them navigate New York’s fast-moving office market with clarity and confidence.
So, if you’re considering a move in the next 6–18 months, we’d be happy to help you plan ahead and explore your options.
