Converge Marketing Moves to Thor Equities’ 25 West 39th Street

Converge Marketing Moves to Thor Equities’ 25 West 39th Street

New York-based Converge Marketing is moving its Midtown South office space from 33rd Street to a historic building on West 39th Street. According to the Commercial Observer, the marketing agency will take over 13,116 square feet on the entire sixth floor of 25 West 39th Avenue, a Class B office building owned by Thor Equities.

Converge has signed a 10-year lease with Thor, which paid $82 million in 2006 for the building located between Avenue of the Americas and Fifth Avenue near Bryant Park. Originally built in 1907 as the Engineering Societies’ Building, the historic building used to house one of the largest engineering libraries in the world, with members including Nikola Tesla and Thomas Edison. In 1961, the property underwent a complete renovation and was converted to office space.

The 15-story office building at 25 W. 39th St. features 208,000 square feet of Murray Hill office space and is LEED Silver-certified. The property includes 13,400 square feet of retail and a 14,000-square-foot showroom. Other tenants on site include Movado, The Wing, The Squash Center, Halston, and Doodle Studios. Office asking rents at the building hover around $60 per square foot, according to Yardi Matrix data.

Avison Young’s Arthur Mirante, John Ryan, Patrick Steffens and Dominic Perkovic represented the landlord, alongside Thor Equities’ Adam Lavinsky. Converge was represented by Ken Ruderman, Andrew Zang and Pete Cento of Savills.

The marketing firm, which also operates offices in Westchester, N.Y., and San Diego, Calif., is expected to move into its new office in the fall of 2019. Globe Street reports that the space will feature a mix of private offices, conference rooms and an open collaborative area, and Converge employees will also have exclusive access to the building’s rooftop deck.

Converge Marketing was founded in 2006 and now has roughly 70 employees in New York City. The firm’s clients include AT&T, Wayfair, Medifast, Live Nation, and Tommy Hilfiger.

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